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Overcoming the challenges of managing vulnerable customers in financial advice and wealth management

This webinar is for financial advisers, wealth managers, insurance brokers, intermediaries and mortgage brokers.

Firms face a range of challenges when it comes to evidencing vulnerable customers. While most advisers/brokers understand their client’s personal situation, they lack the systems and structure to record this in a consistent manner. Many people don’t proactively disclose their vulnerabilities – which is often assumed to be down to stigma, fear, or simply not recognising their own situation. Equally, it can be uncomfortable for some to ask personal or sensitive questions, so there is a natural fear of awkward interactions, and it’s easy to miss relevant but hidden vulnerabilities

Individual assessments can be highly subjective, relying on individual judgement that can vary widely. While training can help, it is typically costly, time-consuming, and still may not fully prepare you for the wide range of circumstances you might encounter.

When someone identifies a vulnerability, there is often uncertainty about what support to offer and how to tailor advice appropriately. All of this unfolds under growing regulatory pressure, with firms expected to consistently show evidence that they are delivering good outcomes for vulnerable clients, further raising the stakes for getting it right.

Yes, this can be complex, but many firms aren’t just getting to grips with customer vulnerability – they are turning it to their advantage.

This webinar looks at how firms can accurately identify their vulnerable customers,. It demonstrates how customers willingly disclose vulnerability information when assessments are structured and framed correctly. We examine how to manage customer vulnerability over time, how to offer support when a vulnerability is identified, and how to instantly obtain detailed management information to help your business – or to provide to the regulator.

We look at the specific challenges for your sector – and show how firms are already overcoming these.


Andrew Gething

Andrew Gething

Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.

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30 October

Overcoming the challenges of managing vulnerable customers for building societies