Consumer Duty – the challenges and opportunities of ensuring protection

Written By Peter Labrow

Consumer Duty – the challenges and opportunities of ensuring protection

This paper takes a balanced view of both the opportunities and the challenges of implementing a Consumer Duty strategy – and how everything revolves around the proper recording and maintenance of consumers’ characteristics.

When looking at Consumer Duty, there is a natural focus on the challenges – after all, firms will have to adapt systems, training, workflows and more. But from this richer data can spring some great opportunities.

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Peter Labrow

Head of marketing at MorganAsh. Consumer vulnerability champion. Writer and storyteller. Co-author: Is It News?

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