The partnership began in early 2006 and was followed by a launch into a strategic bancassurance partner in September 2006. Since then, MorganAsh tele-interviewing has expanded to all bancassurance partners, and recently was an integral part of the launch of the new income protection solutions proposition.

With over three-and-a-half years of tele-interviewing services provided to Aviva Health customers, the service has exceeded all initial expectations.

Cases requiring further medical evidence have dropped substantially giving significant savings in cost and supported improvements in processing time. Non-disclosure has significantly reduced and, to date, there have been no contested claims from those cases interviewed by MorganAsh.

“The results speak for themselves and tele-interviewing has now become an integral part of our service, particularly with the launch of our new Income Protection Solutions product. Non-disclosure has significantly reduced, and our distribution partners are complimentary of the service. A great success,” says David Jennings, support and development manager at Aviva Health.

“Aviva Health led the market in introducing quality Big T tele-interviewing with their bancassurance channels back in 2006, which proved extremely successful. We are delighted to continue this relationship, extending this service to the IFA community,” commented Andrew Gething, managing director at MorganAsh. “Many IFAs are now insisting on MorganAsh Big T tele-interviewing, to minimise the administrative burden on themselves, speed up the process and minimise the non-disclosure risk for their clients.”

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Our clients say:

We are delighted to see the launch of the new MorganAsh MARS service, which provides a simple, objective and consistent way of better understanding an individual’s vulnerability via a ‘resilience rating’. At Key, we are committed to helping customers achieve the best possible outcomes and, as part of this, we are exploring opportunities to work more closely with MorganAsh in this arena.

Will Hale, CEO of Key – the UK’s largest equity release advice firm