Creating and amending pathways

Written By Peter Labrow

This video outlines one of the most powerful aspects of MARS: treatments. Treatments allow you to create ‘next steps’, based on comprehensive rules, which are automatically triggered when specific conditions are met.

 

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Creating and amending pathways

This guide explains ‘pathways’ in MARS: these are important ‘next steps’ to take when a condition (or group of conditions) is met. Pathways are a powerful and important part of MARS. This guide explains what pathways are, how they work, how to create and amend them and how they are invoked.

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Peter Labrow

Head of marketing at MorganAsh. Consumer vulnerability champion. Writer and storyteller. Co-author: Is It News?

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