The MorganAsh Resilience System (MARS) provides staff working in financial services with a simple way to assess, understand, rate and track characteristics that contribute to the vulnerability of individual customers.

The MARS tool uses a combination of existing data and customer assessments to deliver a “resilience rating” for each consumer.  It draws on a range of sources of data that are assessed and combined to deliver the rating, which can then be communicated across organisations just like a credit score. The MARS tool overcomes the variations experienced when different people and sources of data are used to assess vulnerability, and delivers a consistent resilience rating.

Now, MorganAsh has integrated into its MARS tool the Vulnerability Registration Service (VRS), which provides a database of vulnerable consumers extending across a range of industries. The service is free for consumers who want to register themselves and is populated with information from numerous organisations, including financial services suppliers, local authorities, utilities, charities and other non-profit organisations working with people in vulnerable circumstances.  

VRS data is continuously updated, so that when circumstances change and a person is no longer vulnerable, this is reflected in the database. While not exhaustive, it is the only UK database that encompasses information from a range of sources and gives organisations a clear view of who in their customer base is vulnerable right now. 

When a new consumer is entered into the MARS tool, the system automatically checks the VRS database to see if the individual is registered, and immediately displays this to the user.  This prompt response ensures that staff working in financial services can take action to manage the consumer appropriately.

The enhanced MARS tool will help firms meet the Financial Conduct Authority’s (FCA) evolving requirements for firms to improve their understanding of the vulnerabilities of customers.  This work is evolving following publication of the FCA’s paper ‘Guidance for firms on the fair treatment of vulnerable customers’, which came into force in February 2021.  It will be strengthened further, with the introduction of “consumer duty” legislation due in April 2023.

Andrew Gething, managing director of MorganAsh, said: “We are delighted to be working with VRSWhile the MARS tool is focused on financial services and meeting FCA requirements, VRS is cross-industry and hence picks up people who have already informed another organisation and require a level of protection.” 

Helen Lord, chief executive officer of the Vulnerability Registration Service, said: “The more organisations we can reach with our data, the greater chance we have of protecting vulnerable people from being caused further harm. We are very happy to be working with MorganAsh. They are taking some great strides with their MARS tool in the financial services sector towards really making a difference to how vulnerable people are treated.”

For further information, please contact: 

Notes for editors

The FCA first issued its Occasional Paper (No 8.) on consumer vulnerability in February 2015. After several papers and consultations, its latest guidance paper (FG21/1) was introduced in February 2021, and the FCA aims to review progress in 2023. Vulnerability is also a major component of the FCA drive on “consumer duty” which is presently in consultation and due to come into force in April 2023.

About MorganAsh

MorganAsh provides highly differentiated support services for the financial services sector, which combine bespoke technology solutions with human empathy – within a regulated environment. Its services include absence intervention, medical underwriting, tele-interviewing and online data-gathering and vulnerability management. MorganAsh works with the majority of UK and Irish life insurance companies.

MorganAsh has built the MARS tool to enable advisers and providers to understand their customers better and to be able to communicate this in a consistent, fair and GDPR-compliant manner and to be able to monitor this over time.  MorganAsh provides guidance and assistance in implementing vulnerability projects across organisations, as well as configuring the MARS system where necessary.

For further information about the Vulnerability Registration Service, please visit or contact Serj Hallam at Nellie PR: – 07789 372771 

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