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      <image:title>News - MorganAsh and PayPlan secure two awards for managing vulnerable customers&amp;nbsp; - Emma Gibbons from PayPlan and Peter Labrow from MorganAsh receiving the awards</image:title>
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      <image:title>News - MorganAsh and PayPlan secure two awards for managing vulnerable customers&amp;nbsp; - Emma Gibbons from PayPlan and Peter Labrow from MorganAsh receiving the awards</image:title>
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  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/care-navigator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-11</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/care-navigator/james-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716301019039-MLAV8OVBRDDZ5ZUOTSLH/james-story.jpg</image:loc>
      <image:title>Care Navigator - James’ story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/care-navigator/karens-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716301416157-YQ3CDJV9TCQBJ2DMBRXG/karen-story.jpg</image:loc>
      <image:title>Care Navigator - Karen’s Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/care-navigator/kaths-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716301798157-KA9WQGP5Y34L4A2VM5JI/kath-story.jpg</image:loc>
      <image:title>Care Navigator - Kath's story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/insurance-claims</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-11</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/insurance-claims/alison-from-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716302069454-QF7FICDE47I1HWWJ4FL1/alison-london.jpg</image:loc>
      <image:title>Insurance claims - Alison from London - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/insurance-claims/irish-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716302294119-AQDOCI7T8Q2RPG9P1PHE/irish-life.jpg</image:loc>
      <image:title>Insurance claims - Irish Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-11</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/bacb</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303345941-2I16CSQMJ0DTZKGRBKPX/couple-1.jpg</image:loc>
      <image:title>Pensions valuations - BACB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/bsw-timber-amp-howie-forest-products</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303360916-KF2TXM5L31GON6W3CALJ/couple-2.jpg</image:loc>
      <image:title>Pensions valuations - BSW Timber &amp;amp; Howie Forest Products - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/grant-thornton</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303376282-I42CKINRYWTO9X1IGCAB/couple-3.jpg</image:loc>
      <image:title>Pensions valuations - Grant Thornton - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/institution-of-engineering-and-technology</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303389229-FPVSS3O1T95A57QZO1X4/couple-4.jpg</image:loc>
      <image:title>Pensions valuations - Institution of Engineering and Technology - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/johnston-press</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303402919-0IQ9TRTFXBTD4DDBB6TA/couple-5.jpg</image:loc>
      <image:title>Pensions valuations - Johnston Press - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/jt-dove</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303419550-6WBZN8DVZAR8AGLHXQJA/couple-6.jpg</image:loc>
      <image:title>Pensions valuations - JT Dove - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/lithgows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303431367-LISA6DWOYBRSMPKKNCKZ/woman-7.jpg</image:loc>
      <image:title>Pensions valuations - Lithgows - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/renold</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303444437-F9XP61EXRGF72UA83Z6H/woman-8.jpg</image:loc>
      <image:title>Pensions valuations - Renold - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/pensions-valuations/svitzer-marine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716303456436-9VGWIX0I58OCRTW0FRZ5/man-9.jpg</image:loc>
      <image:title>Pensions valuations - Svitzer Marine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/tele-interviewing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/tele-interviewing/irish-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716304286274-15GRQUXWRQ8MM8S3VWBM/teleinterview-1.jpg</image:loc>
      <image:title>Tele-interviewing - Irish Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/tele-interviewing/pg-mutual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716304298921-H58XP9FFL31X9Y0ZMSAK/teleinterview-2.jpg</image:loc>
      <image:title>Tele-interviewing - PG Mutual - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/tele-interviewing/shepherds-friendly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716304309947-GC6MW3W6BW3KTFSB24V7/teleinterview-3.jpg</image:loc>
      <image:title>Tele-interviewing - Shepherds Friendly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-02</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability/match-the-cash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/b7ff55aa-db7d-479b-9135-0bc64eefdef0/match-the-cash.jpg</image:loc>
      <image:title>Customer vulnerability - Match The Cash - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability/payplan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/8f3398a3-dfd5-4eb2-bba2-4bd0aa9b5c09/payplan-case-study.jpg</image:loc>
      <image:title>Customer vulnerability - PayPlan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1765449420548-0J5ZL5OM47L7UCCPDKZ8/Beyond+Compliance+Award+-+MorganAsh+%26+PayPlan.jpg</image:loc>
      <image:title>Customer vulnerability - PayPlan</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1765449420636-3EPOYFVPCZQG7FJNHYJB/Vulnerability+-+Customer+Disclosure+Award+-+MorganAsh+%26+PayPlan.jpg</image:loc>
      <image:title>Customer vulnerability - PayPlan</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability/clocktower-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ed118d1c-5412-4973-bd90-b80a8948c1a4/clocktower-support.jpg</image:loc>
      <image:title>Customer vulnerability - Clocktower Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability/james-sharp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716312277861-TZOAYY7IHMFLLY2R0Z61/consumer-vulnerability-4.jpg</image:loc>
      <image:title>Customer vulnerability - James Sharp &amp;amp; Co - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability/forbes-securities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/7f9808bd-74e1-43a6-bdeb-6be8ffcef1a0/forbes-securities.jpg</image:loc>
      <image:title>Customer vulnerability - Forbes Securities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability/paul-russell-financial-services</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1716312246767-HNCIEYRDH96JZASWOQG1/consumer-vulnerability-2.jpg</image:loc>
      <image:title>Customer vulnerability - Paul Russell Financial Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/clients/case-studies/customer-vulnerability/thanks-wealth-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-21</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/vulnerable-customer-classification-why-consistency-is-essential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ff6aafc0-e117-4c24-b1b5-cd73ec846e05/vanessa-riboloni-sq.jpg</image:loc>
      <image:title>Webinars - Vulnerable customer classification – why consistency is essential - Vanessa Riboloni</image:title>
      <image:caption>Vanessa is Head of Research and Insight at the Chartered Insurance Institute, where she leads research initiatives that to support the development of professional standards, good practice and advocacy across the insurance and financial planning sectors. She manages the All-Party Parliamentary Group on Insurance and Financial Services, facilitating policy dialogue between sector and government.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Vulnerable customer classification – why consistency is essential - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1727788167767-4JL2M1K74331GPEIUHU6/JamesX.jpg</image:loc>
      <image:title>Webinars - Vulnerable customer classification – why consistency is essential - James Edmonds</image:title>
      <image:caption>Consumer Duty consultant James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/identifying-your-vulnerable-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/8e0aade7-fcab-4ea5-8e37-2c5adb2e2cb3/kirsten-howells.jpg</image:loc>
      <image:title>Webinars - Identifying your vulnerable customers - Kirsten Howells</image:title>
      <image:caption>Kirsten Howells is director of services and deputy CEO at STAMMA, the largest UK charity and membership organisation representing people who stammer. As a person who stammers, and an experienced speech and language therapist, Kirsten joined STAMMA in 2019, initially as a helpline volunteer; she now coordinates the STAMMA helpline, advocacy, training and outreach services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Identifying your vulnerable customers - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9493d5b3-7cb8-4462-a3ea-b47be5df21ac/james-edmonds-2.jpg</image:loc>
      <image:title>Webinars - Identifying your vulnerable customers - Andrew Gething</image:title>
      <image:caption>Consumer Duty consultant James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, and has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/overcoming-the-challenges-of-managing-vulnerable-customers-in-financial-advice-and-wealth-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/de73bfee-dea0-43e4-8618-35384cd931de/guidance-cover-thumbnail.png</image:loc>
      <image:title>Webinars - Overcoming the challenges of managing vulnerable customers in financial advice and wealth management - Managing customer vulnerability in insurance and personal finance: A practical implementation guide</image:title>
      <image:caption>The Chartered Insurance Institute (CII) has produced a landmark guide to help insurance and personal finance firms to better identify, support, and deliver fair outcomes for customers in vulnerable circumstances. Download the guidance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ff6aafc0-e117-4c24-b1b5-cd73ec846e05/vanessa-riboloni-sq.jpg</image:loc>
      <image:title>Webinars - Overcoming the challenges of managing vulnerable customers in financial advice and wealth management - Vanessa Riboloni</image:title>
      <image:caption>Vanessa is Head of Research and Insight at the Chartered Insurance Institute, where she leads research initiatives that to support the development of professional standards, good practice and advocacy across the insurance and financial planning sectors. She manages the All-Party Parliamentary Group on Insurance and Financial Services, facilitating policy dialogue between sector and government. She leads CII’s Road to Consumer Trust programme of roundtables and thought leadership that brings together regulators, consumer advocates, academia, and sector experts to advance sector good practice, with a particular emphasis on consumer vulnerability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/a96278d4-3a5d-45b6-9954-5f1c25d8391a/martin-grimwood.jpg</image:loc>
      <image:title>Webinars - Overcoming the challenges of managing vulnerable customers in financial advice and wealth management - Martin Grimwood</image:title>
      <image:caption>Martin is a director at FWD Research, a financial services consultant and consumer protection champion. Martin has held senior roles at ORC International, Kantar, GfK and Ipsos. For the last 10+ years, he has specialised in consumer protection research – working with the FSA and FCA on TCF, RDR, and vulnerability guidance. He works closely with the CII and PFS to help their members navigate both pieces of legislation and is co-author of the CII’s managing customer vulnerability guide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Overcoming the challenges of managing vulnerable customers in financial advice and wealth management - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/overcoming-the-challenges-of-managing-vulnerable-customers-for-insurance-firms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/overcoming-the-challenges-of-managing-vulnerable-customers-for-debt-collection-and-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ec2e57f3-c91f-4d03-812c-17445cefd9d9/kevin-still-sq.jpg</image:loc>
      <image:title>Webinars - Overcoming the challenges of managing vulnerable customers for debt collection and management - Kevin Still</image:title>
      <image:caption>Kevin Still helps organisations design fairer, more inclusive services. He’s director of Consumer Duty Services, a consultant on BSI ISO 22458 (inclusive design), and a non-executive director at the Vulnerability Registration Service (VRS). He also sits on the Government Fairness Group and is a director of DEMSA. Kevin has led major government programmes, including on the GMPP around customer engagement, and now focuses on inclusive design, Consumer Duty, Open Banking, vulnerability management, and data sharing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9493d5b3-7cb8-4462-a3ea-b47be5df21ac/james-edmonds-2.jpg</image:loc>
      <image:title>Webinars - Overcoming the challenges of managing vulnerable customers for debt collection and management - James Edmonds</image:title>
      <image:caption>Consumer Duty consultant James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Overcoming the challenges of managing vulnerable customers for debt collection and management - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/payplan-a-customer-vulnerability-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/30d98c47-cccf-4fbe-a952-403e84d821c3/emma-gibbons.jpg</image:loc>
      <image:title>Webinars - From principles to practice – a customer vulnerability case study - Emma Gibbons</image:title>
      <image:caption>Emma is the vulnerability lead at PayPlan. Emma is passionate about supporting all clients but works even harder to make sure that those with vulnerabilities never slip through the net. Emma is responsible for implementing the company’s vulnerable customer policy across all elements of the business, including internal vulnerable client training and the supporting policies and procedures. Emma also delivers key external training to the free advice sector and creditor organisations on how to spot the signs of vulnerable clients and on debt and domestic abuse. Emma also sits on GamCare’s advisory panel to work to reduce gambling related harm across the industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - From principles to practice – a customer vulnerability case study - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/vulnerable-customer-information-quality-and-data-integrity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/0c33e495-3b5d-4e76-abb2-743d9344d519/alan-clay.jpg</image:loc>
      <image:title>Webinars - Vulnerable customer information, quality and data integrity - Alan Clay</image:title>
      <image:caption>Alan is director of strategy, customer data solutions, at LexisNexis Risk Solutions. Alan has wide experience of implementing systems including data capture and verification at the point of registration and authentication, through combining data sources across different systems to create a single customer view, to tracing customers with whom organisations have lost contact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/5b0899a8-381e-4d7b-81d4-ec27f9461fb6/paul-aggett.jpg</image:loc>
      <image:title>Webinars - Vulnerable customer information, quality and data integrity - Paul Aggett</image:title>
      <image:caption>Paul is CEO of Vestigium Services, which aims to reunite consumers with their unclaimed assets. Previously, Paul was a finance director of a life and pensions group, a director of a global asset management business and a chief executive of a European-wide property asset management business. He was recently finance director of World Media Rights, a television media production company, and finance director of Peters Fraser and Dunlop a literary agency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Vulnerable customer information, quality and data integrity - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/overcoming-conflicts-between-gdpr-and-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/d746272f-db41-42d4-a3e2-1bf89ccbcf41/robert-bell.jpg</image:loc>
      <image:title>Webinars - Overcoming conflicts between GDPR and Consumer Duty - Robert Bell</image:title>
      <image:caption>Robert is the founder of RB Compliance Consultancy, specialising in compliance consultancy and e-learning. With a background in law and financial services compliance, Robert works to simplify complex regulations and make compliance training engaging and practical. Robert is the author of ‘A Practical Guide to the Financial Conduct Authority (FCA) Consumer Duty’ and has contributed expert guidance on customer vulnerability, GDPR, and disclosure for the Money Advice Trust.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Overcoming conflicts between GDPR and Consumer Duty - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/measuring-consumer-duty-cultural-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/78f683ee-0fc8-41ba-ab52-512d35435134/chris-adlard-2.jpg</image:loc>
      <image:title>Webinars - Measuring Consumer Duty cultural change - Chris Adlard</image:title>
      <image:caption>Chris is Director of CX and Compliance at Elephants Don’t Forget, a leading AI platform that helps drive employee competency. Chris is a multi-award-winning CX, compliance and marketing leader and co-author of The Customer Catalyst. He has previously worked as Consumer Duty Manager at Newbury Building Society and Senior Director of CX for FIS Worldpay. Prior to that, he led customer advocacy in EMEA at Virtusa, Customer Experience at CPA Global and Customer Engagement at Finastra.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/bc4fb4f0-9dfe-41b8-a834-668c20e23dc1/christopher-brooks.jpg</image:loc>
      <image:title>Webinars - Measuring Consumer Duty cultural change - Christopher Brooks</image:title>
      <image:caption>Christopher is managing director and CX specialist UK at Lexden Group, an award-winning customer experience firm. He is a global customer experience management consultant, ICXA gold winner, the CX Influencer of the Year 2024, CX Culture Champion of the Year 2024, and founder of the Customer Experience World Games. Over two decades of experience in CX across agencies, client-side, and consultancies have established Christopher as a leading figure in the field. He has guided corporate transformations for international companies in Europe, Africa, Asia, and the Americas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Measuring Consumer Duty cultural change - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/empathy-and-data-managing-customer-vulnerability-complexity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-23</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/customer-vulnerability-the-role-of-inclusive-design-and-personalisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/e74afcd4-9c03-4087-8ab6-5b94c9ff5248/mike-ellicock-square.jpg</image:loc>
      <image:title>Webinars - Customer vulnerability – the role of inclusive design and personalisation - Mike Ellicock</image:title>
      <image:caption>Mike is a social entrepreneur. Following a military career, an MBA and brief stints in banking and maths education, he launched National Numeracy in 2012, building the organisation into a well-respected national charity. Having handed over as Chief Executive there in 2020, Mike launched Plain Numbers in early 2021 and is now utilising his unparalleled knowledge of this largely hidden consumer vulnerability to work with firms to improve comprehension and thereby enable good outcomes for customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Customer vulnerability – the role of inclusive design and personalisation - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/later-life-lending-navigating-the-care-conundrum</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/consumer-duty-outcome-reporting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/5753c892-2eee-4ddc-9b55-6382872b835c/jess-trueman.jpg</image:loc>
      <image:title>Webinars - Consumer Duty outcome reporting - Jess Trueman</image:title>
      <image:caption>Jess is a highly regarded financial services professional with over ten years' experience in the industry. Since joining Smart Money People in December 2021, she's taken the lead on initiatives to support vulnerable customers, and raised awareness of the company's Mortgage Lender Benchmark report – the industry's largest broker feedback survey. Prior to this, Jess held key roles at an insolvency company and the UK’s fastest growing investment firm. Recognised as one of the mortgage industry’s Elite Women of 2024, Jess is a passionate advocate for women’s health and an active supporter of Lady Talk Matters, championing greater awareness and understanding of women’s health issues.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/a96278d4-3a5d-45b6-9954-5f1c25d8391a/martin-grimwood.jpg</image:loc>
      <image:title>Webinars - Consumer Duty outcome reporting - Martin Grimwood</image:title>
      <image:caption>Martin is a director at FWD Research, a financial services consultant and consumer protection champion. During 30+ years in financial services market research, Martin has held senior roles at ORC International, Kantar, GfK and Ipsos. For 10+ years, he has specialised in consumer protection research – working with the FSA and FCA on TCF, RDR, vulnerability guidance and, more recently, Consumer Duty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/b9913ee8-ddc2-4b1c-b0bc-4f6b822e2f83/james-edmonds.jpg</image:loc>
      <image:title>Webinars - Consumer Duty outcome reporting - James Edmonds</image:title>
      <image:caption>Consumer Duty consultant at MorganAsh. James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/sharing-customer-vulnerability-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/fb1613d3-a3c0-41c1-969b-1d06f927c64a/chris-fitch.jpg</image:loc>
      <image:title>Webinars - Sharing customer vulnerability data - Dr Christopher Fitch PhD, FRSPH</image:title>
      <image:caption>Dr Christopher Fitch is vulnerability lead at the Money Advice Trust and a Research Fellow at the Personal Finance Research Centre (University of Bristol). He is a Fellow of the Royal Society for Public Health and has a PhD from the Institute of Psychiatry, Psychology and Neuroscience at King's College London. Since 2007, Chris has led a programme of award-winning guidance, research, training and intervention on vulnerability – this programme has involved improving practice in more than 350 firms, over 35,000 staff, and across both the financial and essential service sectors. Chris has also co-created industry-wide tools for working with vulnerable customers – such as TEXAS, IDEA and BRUCE – as well as co-founding award-winning Vulnerability Academies with UK Finance (for firms) and the UK Regulators’ Network (for regulators).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/21e04e37-7de4-4920-9f85-d9c6346629b0/lisa-laybourne.jpg</image:loc>
      <image:title>Webinars - Sharing customer vulnerability data - Lisa Laybourn</image:title>
      <image:caption>Lisa is policy director at TISA, and one of the leading voices in Consumer Duty. She also leads TISA’s work on customer vulnerability. Lisa has over 25 years’ experience in financial services, with a breadth of regulatory knowledge and particular expertise in CASS. She spent 5 years at Architas Multi Manager as CF10a. Prior to this, Lisa spent 10 years with IFDS, in various senior roles including as a lead relationship manager and head of European cash and stock Reconciliations. Lisa also spent some time with a Big 4 firm as a CASS SME. Prior to this, Lisa worked in various operational roles in the banking sector.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9de2885d-1d89-4e38-8147-b9da57b4b4c5/Johnny+Timpson.jpg</image:loc>
      <image:title>Webinars - Sharing customer vulnerability data - Johnny Timpson OBE</image:title>
      <image:caption>Johnny is a highly regarded industry expert with more than forty years’ experience within the insurance and protection sectors. He holds numerous positions, including as Financial Inclusion Commissioner and as a member of the FCA’s Financial Services Consumer Panel. He is also a member of GAIN, the Group for Autism, Insurance, Investment and Neurodiversity, BIBA Access to Insurance Committee and the Building Resilient Households Group. In addition, he is a founding member of the Financial Resilience Taskforce, an Age Irrelevance Ambassador, a Grief Chat Ambassador and an ambassador for the charity Surviving Economic Abuse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Sharing customer vulnerability data - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/customer-vulnerability-and-insurance-claims</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/d89910db-b6ee-4b50-b09a-d4041a89719b/which-cover.png</image:loc>
      <image:title>Webinars - Customer vulnerability and insurance claims - Webinar featuring consumer champion, Which? and protection specialist, Cura</image:title>
      <image:caption>In its July 2024 research report, Which? identified some serious shortcomings in the insurance claims process. In this webinar, we were joined by Alastair Reed, from Which? and protection specialist Alan Knowles, who helped us unpick the findings from this damning report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/c142629a-5965-4ab1-849f-f4d230e88f8d/alastair-reed.jpg</image:loc>
      <image:title>Webinars - Customer vulnerability and insurance claims - Alastair Reed</image:title>
      <image:caption>Alastair is the Principal Policy Adviser – Money, for Which? Alastair manages a team of public policy advisers working across personal finance to tackle consumer harm by making life simpler, fairer and safer for everyone. He represents UK consumers with policymakers and industry, and sits on various advisory groups. Alastair was previously a trustee of Which?’s two pension schemes. Before joining Which?, he held policy roles with a professional body, a think tank and in the UK parliament.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/b7ac4003-9a39-46ef-9a18-8b617843a95c/alan-knowles-square.jpg</image:loc>
      <image:title>Webinars - Customer vulnerability and insurance claims - Alan Knowles</image:title>
      <image:caption>Alan has worked in the protection market since 2005, originally as a web programmer but for the most part as an adviser. In 2012 Alan, alongside his wife Kathryn, setup Cura, a multi-award-winning protection intermediary, specialising in hard-to-place protection cases. Alan is also a member of the Access to Insurance Working Group, and an ex-chair and current board member of Protection Distributors Group.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Customer vulnerability and insurance claims - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/avoiding-bad-outcomes-for-vulnerable-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/df4e2804-c4f8-4bbb-91ba-602ef87c64e8/meg-kirby.jpg</image:loc>
      <image:title>Webinars - Avoiding bad outcomes for vulnerable customers - Meg Kirby</image:title>
      <image:caption>Meg Kirby is the founder of Legacare, a pioneering legal charity which helps those with life-threatening illnesses. She is an experienced solicitor with a history of working for exceptionally vulnerable clients affected by life-threatening/terminal illness. Meg is skilled in providing an empathetic, holistic approach to sorting complex legal issues for patients and families who cannot afford legal fees – enabling them to have peace of mind and dignity at a very difficult time. Before setting up LegaCare, Meg spent twenty years advising life and disability insurers on contentious claims.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9de2885d-1d89-4e38-8147-b9da57b4b4c5/Johnny+Timpson.jpg</image:loc>
      <image:title>Webinars - Avoiding bad outcomes for vulnerable customers - Johnny Timpson OBE</image:title>
      <image:caption>Johnny is a highly regarded industry expert with more than forty years’ experience within the insurance and protection sectors. He holds numerous positions, including as Financial Inclusion Commissioner and as a member of the FCA’s Financial Services Consumer Panel. He is also a member of GAIN, the Group for Autism, Insurance, Investment and Neurodiversity, BIBA Access to Insurance Committee and the Building Resilient Households Group. In addition, he is a founding member of the Financial Resilience Taskforce, an Age Irrelevance Ambassador, a Grief Chat Ambassador and an ambassador for the charity Surviving Economic Abuse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9493d5b3-7cb8-4462-a3ea-b47be5df21ac/james-edmonds-2.jpg</image:loc>
      <image:title>Webinars - Avoiding bad outcomes for vulnerable customers - James Edmonds</image:title>
      <image:caption>Consumer Duty consultant at MorganAsh. James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/will-ai-solve-the-customer-vulnerability-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/02044559-38af-4b08-92ea-4ddbfd0c76ac/duncan-minty.jpg</image:loc>
      <image:title>Webinars - Will AI solve the customer vulnerability challenge? - Duncan Minty</image:title>
      <image:caption>Duncan is an independent ethics adviser, who has specialised in the ethics of insurance for around 22 years. Prior to this, he worked in the personal and commercial insurance markets for 18 years, including as head of insurance at Motability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/354c5624-98f1-4a0f-b8ca-bc0cfcdce17f/jonathan-clarke.jpg</image:loc>
      <image:title>Webinars - Will AI solve the customer vulnerability challenge? - Jonathan Clarke</image:title>
      <image:caption>Jon is Director of Data Science at LexisNexis Risk Solutions, with over 15 years of experience within the credit and fraud analytics sector. He leads a team developing machine learning solutions to help businesses better understand the risk profiles of new and existing customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Will AI solve the customer vulnerability challenge? - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/the-commercial-benefits-of-managing-customer-vulnerability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/cb6f0515-b604-4d52-8fc1-cdc90247a41e/charlie-williams-2.jpg</image:loc>
      <image:title>Webinars - The commercial benefits of managing customer vulnerability - Charlie Williams</image:title>
      <image:caption>Charlie is a customer and employee experience expert and Net Promoter Certified Associate. Charlie is CEO at CXCO Ltd – experts in capturing the data and insights needed for businesses to improve, innovate, and measure Consumer Duty outcomes. He was one of the founders of Investor in Customers in 2006 and was previously managing director of Motivating Loyalty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/b9913ee8-ddc2-4b1c-b0bc-4f6b822e2f83/james-edmonds.jpg</image:loc>
      <image:title>Webinars - The commercial benefits of managing customer vulnerability - James Edmonds</image:title>
      <image:caption>James Edmonds is the managing director of Duty CX, commercial director at Investor in Customers and a global customer experience consultant at Lexden CX. He has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - The commercial benefits of managing customer vulnerability - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/equity-release-and-customer-vulnerability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/a5612591-37f6-41ce-a2b7-dc8b01c93935/Kelly+Melville-Kelly.jpg</image:loc>
      <image:title>Webinars - Equity release and customer vulnerability - Kelly Melville-Kelly</image:title>
      <image:caption>Kelly is the director of risk, policy and compliance, at the Equity Release Council. With over 25 years of specialised experience in the financial services industry, Kelly has led numerous risk and regulatory projects within the equity release and wider financial services sectors. Since joining the Equity Release Council in 2021, Kelly has collaborated with all stakeholder members to champion and promote the vision and values of the standards. Kelly will be chairing the webinar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/a19ff95f-a912-414f-9b2c-1598b5c1babf/Carol+Nuttall.jpg</image:loc>
      <image:title>Webinars - Equity release and customer vulnerability - Carol Nuttall</image:title>
      <image:caption>Carol is the founder and head of Adlington Law. Adlington Law specialises in both private client and property law, especially equity release. Carol is also a member of the Equity Release Council and is committed to promoting the values of the industry and assisting in the development of the equity release sector moving forward. She is particularly concerned with protecting the interests of clients and ensuring vulnerable clients are catered for and advised with the care and respect they deserve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/4c6dd101-3792-4221-a4f2-13d6e5029d9a/Daniel+Edmondson.jpg</image:loc>
      <image:title>Webinars - Equity release and customer vulnerability - Daniel Edmondson</image:title>
      <image:caption>Daniel is the national account manager at Advise Wise. He’s a dynamic figure in later life and tech and is at the forefront of innovation in the free-to-use later life sourcing platform. With a background in lending distribution, Daniel excels in leveraging technology to empower businesses and individuals. He is passionate about AI and emerging tech; driving discussions on technology's role in enhancing customer outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/f703e1d0-e600-4496-8c4a-6c43ce5fd203/James+Sudworth_upscale+4.jpg</image:loc>
      <image:title>Webinars - Equity release and customer vulnerability - James Sudworth</image:title>
      <image:caption>James is a lifetime mortgage specialist adviser. Having previously worked at one of the largest specialist lifetime mortgage law firms in the UK, he now provides financial advice to clients who are looking to release equity from their property. Sitting on the Equity Release Council’s Risk and Conduct forum, and vice chair of the Adviser forum, James loves the challenge of enhancing standards across the whole of the later life market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinars - Equity release and customer vulnerability - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/the-fcas-customer-vulnerability-survey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/managing-vulnerability-in-consumer-credit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/are-you-vulnerable-to-getting-it-wrong-question-and-answers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/are-you-vulnerable-to-getting-it-wrong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/sharing-vulnerability-data-the-pros-and-cons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/what-to-do-if-a-consumer-has-an-addiction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/reporting-on-outcomes-the-good-the-bad-and-the-ugly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/the-three-cs-customers-consumer-duty-and-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/vulnerability-data-needed-for-board-reports-and-consumer-duty-compliance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/how-will-consumer-dutys-rules-work-in-the-real-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/the-upside-of-vulnerability-matching-services-to-consumer-needs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/evidencing-management-information-for-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/using-data-for-monitoring-to-meet-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/meeting-fca-consumer-duty-regulations-with-mars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/how-vulnerability-and-consumer-duty-overlap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/consumer-duty-vulnerability-and-the-later-life-lending-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/how-will-consumer-duty-and-vulnerability-affect-the-retirement-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/how-to-measure-consumer-vulnerability-consistently</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/meeting-fca-guidance-on-vulnerable-customers-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-webinars/the-fcas-guidance-on-consumer-duty-and-customer-vulnerability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-22</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/what-is-a-vulnerability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/reporting-under-the-equality-act</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/lets-see-what-happens-to-someone-else</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/8ikigm28ynix1m410abnnm1a2kyzq3</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-08-06</lastmod>
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  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/sharing-vulnerability-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/consumer-duty-vulnerability-or-suitability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/can-you-meet-consumer-duty-without-monitoring-individual-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/managing-and-avoiding-harmful-outcomes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/whose-job-is-it-to-monitor-a-consumers-vulnerability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/what-are-the-harms-encompassed-within-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/whats-the-difference-between-guidance-and-rules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/at-what-point-should-firms-be-sharing-vulnerability-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/a-deep-dive-into-consumer-dutys-cross-cutting-rules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/when-is-an-adviser-a-manufacturer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/tailoring-communications-to-those-with-specific-vulnerabilities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/how-cross-cutting-rules-affect-other-rules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/how-should-you-assess-vulnerability-characteristics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/how-will-consumer-duty-be-enforced</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/the-consumer-duty-roadmap-after-july-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/where-are-you-on-the-vulnerability-and-consumer-duty-roadmap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/does-consumer-duty-cost-too-much</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/what-did-consumer-duty-ever-do-for-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/vulnerable-customers-podcast/is-asking-about-vulnerability-too-intrusive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-28</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-14</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/are-50-of-your-customers-really-vulnerable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/c5e950e5-4323-4803-a364-2f4ffe604ce6/50-per-cent-white-paper.png</image:loc>
      <image:title>White papers - Are 50% of your customers really vulnerable? - Are 50% of your customers really vulnerable?</image:title>
      <image:caption>According to the FCA’s Financial Lives survey, around half of all people are vulnerable at any one time. This seems like a lot – is it accurate? And, if it is so many, what can firms do about it? Many firms are only identifying very low numbers of vulnerable customers – what are they missing? Download PDF (1 MB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/customer-vulnerability-your-questions-answered</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ef3ad628-d433-4b94-a068-acb7fef49563/Customer-vulnerability-your-questions-answered-1.png</image:loc>
      <image:title>White papers - Customer vulnerability: your questions answered - Customer vulnerability: your questions answered</image:title>
      <image:caption>Elephants Don’t Forget, FWD Consulting, MorganAsh, and the Collaboration Network answer your questions about implementing the FCA’s Consumer Duty requirements on customer vulnerability within your firm. Download PDF (5.2 MB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/will-ai-solve-the-customer-vulnerability-challenge</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/e4a95563-df80-4a6a-9117-0185112d6794/ai-white-paper-cover-3.png</image:loc>
      <image:title>White papers - Will AI solve the customer vulnerability challenge? - Will AI solve the customer vulnerability challenge?</image:title>
      <image:caption>While there are several different ways to approach consumer vulnerability, one view is that artificial intelligence (AI) will provide the silver bullet which solves the issue. This paper explores those issues and offers some perspective on the AI’s prospects of being the hoped-for panacea. Download PDF (675 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/understanding-the-implications-of-vulnerability-within-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/de20c0cd-9ef2-4625-bd37-cc9a86a0de28/understanding-vulnerability-in-consumer-duty.png</image:loc>
      <image:title>White papers - Understanding the implications of vulnerability within Consumer Duty - Understanding the implications of vulnerability within Consumer Duty</image:title>
      <image:caption>This paper examines the FCA handbook rules on Consumer Duty regulations, specifically principle 12. We extracted some key rules in order to explain the practical implications. Download PDF (148 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/consumer-duty-the-challenges-and-opportunities-of-ensuring-protection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/afa89095-0223-465f-ae8e-b1bb20228306/consumer-duty-ensuring-protection.png</image:loc>
      <image:title>White papers - Consumer Duty – the challenges and opportunities of ensuring protection - Consumer Duty – the challenges and opportunities of ensuring protection</image:title>
      <image:caption>This paper takes a balanced view of both the opportunities and the challenges of implementing a Consumer Duty strategy – and how everything revolves around the proper recording and maintenance of consumers’ characteristics. When looking at Consumer Duty, there is a natural focus on the challenges – after all, firms will have to adapt systems, training, workflows and more. But from this richer data can spring some great opportunities. Download PDF (731 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/measuring-vulnerability-is-more-important-than-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/4953c3c1-dd81-4dba-ba70-c399a49acb10/measuring-is-more-important-than-ever.png</image:loc>
      <image:title>White papers - Measuring vulnerability is more important than ever - Measuring vulnerability is more important than ever</image:title>
      <image:caption>This paper looks at the need to treat all customers in the same way, as potentially vulnerable, recording their characteristics consistently, accurately and over time. Almost half of the UK’s population can be classed in some way as vulnerable – and around 14 million adults have low financial resilience. The recognition of this, and the arrival of the FCA’s Consumer Duty regulations, demonstrate how vital it is for organisations to understand that far more of their customers may well be vulnerable than their current systems record – and that assessing everyone is the only way to serve all customers well. Download PDF (595 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/how-to-identify-vulnerable-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/23f82a95-7b24-4d87-be29-078f80fb6e28/how-to-identify-vulnerable-customers.png</image:loc>
      <image:title>White papers - How to identify vulnerable customers - How to identify vulnerable customers</image:title>
      <image:caption>This paper examines why firms are unaware of the extent of their customers’ vulnerabilities and provides strategies and ideas for a more comprehensive, accurate and inclusive means of assessment. If we accept the FCA’s Financial Lives Survey, which showed that around half of UK adults are vulnerable, we have to question why many financial services firms record a number far lower than that – potentially exposing them and their customers to risk. Download PDF (436 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/vulnerability-is-not-binary-and-why-this-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/dcffb9f9-16c1-41be-be20-2ee08f865cbc/vulnerability-is-not-binary.png</image:loc>
      <image:title>White papers - Vulnerability is not binary, and why this matters - Vulnerability is not binary, and why this matters</image:title>
      <image:caption>This paper looks at why vulnerability is not a binary issue, and what firms can do to more adequately meet the needs of the FCA’s Consumer Duty regulations, provide their business with the right management information – and serve their customers in the most ethical way. As firms have begun to get to grips with dealing with vulnerable customers, their systems have needed to follow suit. It’s not uncommon for forms to have added a ‘flag’ to their consumer database, with a yes/no for ‘vulnerable’ or ‘not vulnerable’. The reality is that vulnerability is not binary – which means that this is a wholly inadequate way of meeting the requirements of Consumer Duty regulations and nor will it provide the business with the information it needs to properly support its customers. Download PDF (732 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/consumer-duty-the-shift-to-self-policing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/06cdc964-4243-4fe5-9f83-a5912727a448/consumer-duty-shift-to-self-policing.png</image:loc>
      <image:title>White papers - Consumer Duty – the shift to self-policing - Consumer Duty – the shift to self-policing</image:title>
      <image:caption>This paper looks at how the secure sharing of data across the supply chain is the only way to provide robust evidence that the whole supply chain is acting in the best interests of Consumer Duty. The FCA has effectively moved responsibility for identifying poor customer practice from the regulator to the industry. Firms must monitor themselves and report those in their supply chain who are not implementing Consumer Duty correctly. Download PDF (542 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/why-sharing-individual-customer-data-is-the-practical-solution-to-meeting-consumer-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/d5153c89-0c89-4266-a63c-6fab41500432/why-sharing-customer-data-consumer-duty.png</image:loc>
      <image:title>White papers - Why sharing individual customer data is the practical solution to meeting Consumer Duty - Why sharing individual customer data is the practical solution to meeting Consumer Duty</image:title>
      <image:caption>This paper looks at why it will be a far better customer experience if consumer characteristics data is provided once and then shared between different parties. Consumer Duty requires that firms can evidence how they understand the characteristics of customers over the life of a product. Inevitably, this means asking questions, perhaps quite a few. But from the consumers’ perspective, having to do this again and again (when obtaining quotes) or again and again through the life of the product isn’t just tiresome, it’s annoying – and it could likely lead to inconsistencies. Download PDF (600 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/white-papers/complying-with-consumer-duty-for-mortgage-and-later-life-lending-firms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/34410182-cf83-4dde-9362-167fc49b9d84/consumer-duty-for-mortgage-and-later-life-lending-firms.png</image:loc>
      <image:title>White papers - Complying with Consumer Duty for mortgage and later life lending firms - Complying with Consumer Duty for mortgage and later life lending firms</image:title>
      <image:caption>Compliance with the FCA’s Consumer Duty guidelines requires credit-lending firms to understand more about their customer than whether they are ‘vulnerable’ or ‘not vulnerable’. Firms must understand consumers’ ‘characteristics’ – but what does this mean, and how can it happen? Download PDF (436 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/tutorials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-16</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/tutorials/the-principles-of-mars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/26a24348-674a-441c-8e93-5e4e43dc5b10/intro-mars-thumb.png</image:loc>
      <image:title>Tutorials - The principles of MARS - Introduction to MARS</image:title>
      <image:caption>This guide provides an initial introduction to MARS. It outlines what MARS does to help organisations meet the needs of Consumer Duty and provide fair outcomes for vulnerable consumers. It covers how MARS works, how it uses the MARS Resilience Rating, and how to get started using MARS for the first time. It also covers the principles which underpin MARS, including understanding severity and circumstances, delivering consistent assessments, how MARS can be configured for each business and the requirements of GDPR. Download PDF (1.4 MB)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/66712925-7eae-4ecc-9ace-67179780d3ac/mars-rating-thumb.png</image:loc>
      <image:title>Tutorials - The principles of MARS - The MARS Resilience Rating</image:title>
      <image:caption>This guide explains in depth how the MARS Resilience Rating works. The MARS Resilience Rating is a powerful method of more objectively defining how vulnerable or resilient a consumer is. This helps firms to evidence how they meet the FCA’s Consumer Duty regulations. The Resilience Rating assesses consumers holistically, on primary and secondary characteristics – including health, wealth, life events, financial capability, engagement capability, support network and the permanency of their vulnerability status. Download PDF (972 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/tutorials/adding-new-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ea33662a-305e-4f85-b8ac-65bb1ef9f8a3/adding-customers-thumb.png</image:loc>
      <image:title>Tutorials - Adding new customers - Adding new customers</image:title>
      <image:caption>This guide walks you through the process of adding new consumers to MARS. It leads you through creating a new case, detailing the information required and how to add this to MARS. It also explains how, once the case is added, data (via a questionnaire) can be completed by the consumer, by the user, or by a MorganAsh nurse. Download PDF (921 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/tutorials/managing-and-monitoring-vulnerability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/e6a1cdae-878d-4b5f-bb33-929aa73ba8a9/managing-and-monitoring-thumb.png</image:loc>
      <image:title>Tutorials - Managing and monitoring vulnerability - Managing and monitoring vulnerability</image:title>
      <image:caption>This guide explains how to use MARS to manage and monitor consumer vulnerability. It explains how the MARS Resilience Rating works and how to use MARS on a day-to-day basis. It shows how cases are accessed, added and amended via the home screen. It runs through viewing and editing a case, understanding primary and secondary characteristics, the MARS Resilience Rating and certificate and how all details of the case can be edited and updated. Download PDF (1.1MB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/tutorials/creating-and-amending-pathways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/4c561913-e918-408f-a737-7dd7912bcd5d/pathways.png</image:loc>
      <image:title>Tutorials - Creating and amending pathways - Creating and amending pathways</image:title>
      <image:caption>This guide explains ‘pathways’ in MARS: these are important ‘next steps’ to take when a condition (or group of conditions) is met. Pathways are a powerful and important part of MARS. This guide explains what pathways are, how they work, how to create and amend them and how they are invoked. Download PDF (906 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/tutorials/mars-configuration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ef980b8b-92fb-487b-9042-e8bc713faf45/mars-configuration-thumb.png</image:loc>
      <image:title>Tutorials - MARS configuration - MARS configuration</image:title>
      <image:caption>A powerful aspect of MARS is how it can be configured to best suit each organisation’s needs. This guide explains how you or your organisation can configure users, products, treatments and the settings which are used by default when new cases are created. It also outlines configuration changes which can be made by MorganAsh to better align MARS to your needs. Download PDF (1.2 MB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/tutorials/mars-overview-and-demonstration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/integration-guides</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/integration-guides/mars-api-application-programming-interface</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/integration-guides/intelliflo-office-integration-7wlpm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1f74f034-0873-40c6-8827-e92acedd8d31/iress.png</image:loc>
      <image:title>Integration guides - XPLAN/IRESS integration - XPLAN/IRESS integration</image:title>
      <image:caption>This document walks you through the process of loading your XPlan/IRESS clients into the MorganAsh MARS portal, creating a MARS case, and obtaining a MARS Resilience Rating Report (certificate) back into your XPlan/IRESS system. Download PDF (916 KB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/mars/integration-guides/intelliflo-office-integration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9a5e8d2c-99ca-4431-b2e4-93e560b286bd/intelliflo.png</image:loc>
      <image:title>Integration guides - intelliflo office integration - intelliflo office integration</image:title>
      <image:caption>This document walks you through the process of loading your intelliflo office clients into the MorganAsh MARS system, creating a MARS case, and obtaining a MARS Resilience Rating report (certificate) back into your intelliflo office integration. Download PDF (1 MB)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/tele-interviewing-support</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/tele-interviewing-support/install-sales-advisor-as-a-windows-app-82fnh-5ypn3-stbrn</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/d3890e86-b44a-407e-a078-4e644c23dac4/update-to-foresters-advisor-website-screenshot.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 1</image:title>
      <image:caption>Screenshot of the phone app booking process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/01fcc955-7ca3-4736-8484-ef7a32cbd84d/consumer-portal-3.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 2</image:title>
      <image:caption>The consumer appointment portal allows consumers to review, book and change their appointment time. It also provides contact information should they wish to phone and speak with MorganAsh. Email or text messages are sent to the consumer, to invite them to access this portal. Any problems are dealt with by our customer support team, via telephone. Screenshot of consumer portal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/d8804f53-8d81-436b-883b-334750cf0458/current-appointments.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 3</image:title>
      <image:caption>Clicking onto the ‘appointment’ brings up the current appointment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/8bb56dbb-dfb1-4845-8b79-2ef5436774d9/appointment-details-1.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 4</image:title>
      <image:caption>If the consumer wants to change this, they can, by clicking on the ‘book appointment’ tab.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/c1ec55b8-6c9c-4b1f-8544-0e8077eddcc5/appointment-details-2.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 5</image:title>
      <image:caption>The appointment can then be changed – they can check available slots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/cbf98e33-f7c6-4957-adbc-07cd8e81f452/current-appointments-2.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 6</image:title>
      <image:caption>Once the consumer has changed their appointment, they are presented with confirmation of their revised appointment time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/204a8fe8-f205-4b83-b2e5-74478c99ced6/ics.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 7</image:title>
      <image:caption>An ICS calendar file is sent to the consumer so they can store the appointment in their calendar. (An ICS – Internet Calendar Scheduling – file is a calendar file saved in a universal calendar format used by several email and calendar programs, including Microsoft Outlook, Google Calendar, Notes and Apple Calendar.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/494135fa-c4c6-4d2d-b145-9cfe326c0b74/privacy-1.png</image:loc>
      <image:title>Tele-interviewing support - Adviser booking and consumer portal - 8</image:title>
      <image:caption>Clicking on the ‘privacy’ tab brings up the following details on data protection and privacy – should this be an issue for the consumer.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/tele-interviewing-support/install-sales-advisor-as-a-windows-app-82fnh-5ypn3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/95b88447-0a0c-4809-9fb3-b78ceb53e23a/picture-a.png</image:loc>
      <image:title>Tele-interviewing support - Add Sales Advisor icon to Android device - 1</image:title>
      <image:caption>Click the banner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/981ba375-6fd7-42d8-824b-1a9421780ebf/picture-b.png</image:loc>
      <image:title>Tele-interviewing support - Add Sales Advisor icon to Android device - 2</image:title>
      <image:caption>Click install. Once installed an icon will be added to the home screen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/tele-interviewing-support/install-sales-advisor-as-a-windows-app-82fnh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/72d3761a-3d87-4967-8d7b-72793b5b96b2/home-screen-1-v2.png</image:loc>
      <image:title>Tele-interviewing support - Add Sales Advisor icon to Apple device - 1</image:title>
      <image:caption>Click the share icon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/531f643a-6cdb-45c7-8822-91b91379e380/home-screen-2-v2.png</image:loc>
      <image:title>Tele-interviewing support - Add Sales Advisor icon to Apple device - 2</image:title>
      <image:caption>Select Add to Home Screen from the menu.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/69298f40-f0ac-4565-b103-c611e6a5003e/home-screen-3-v2.png</image:loc>
      <image:title>Tele-interviewing support - Add Sales Advisor icon to Apple device - 3</image:title>
      <image:caption>Click Add. An icon will be created and displayed on your Home Screen.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/tele-interviewing-support/desktop-shortcut-for-windows-10</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/fc9124a0-d754-49e0-a04a-cb07c6875c05/desktop-1.png</image:loc>
      <image:title>Tele-interviewing support - Desktop shortcut for Windows 10 - 1</image:title>
      <image:caption>Right-click in an empty area on the desktop. From the menu select New and then Shortcut.  Screenshots are for illustrative purposes and what is displayed may vary slightly from what is shown.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ac1bcfae-77ad-4008-ab75-d9d51c7b6197/shortcut.png</image:loc>
      <image:title>Tele-interviewing support - Desktop shortcut for Windows 10 - 2</image:title>
      <image:caption>For location enter the Sales Advisor URL, which is https://salesadvisor.morganash.com. Click Next.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ce2d4d66-958f-4d4e-b642-ff25c65ef7c5/shortcut-2.png</image:loc>
      <image:title>Tele-interviewing support - Desktop shortcut for Windows 10 - 4</image:title>
      <image:caption>Enter a name for the shortcut. Click Finish. An icon will be displayed on your desktop. Note: it will use the default browser.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/help-and-support/tele-interviewing-support/install-sales-advisor-as-a-windows-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/f48e9ff6-b2b0-4603-a0b2-a8f952616bb2/windows-browser-address-bar.png</image:loc>
      <image:title>Tele-interviewing support - Install Sales Advisor as a Windows App - 1</image:title>
      <image:caption>An icon showing app available will be displayed in the browser address bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/0c306ca1-00b0-4b74-a964-fb43b5521e1f/windows-install-button-v2.png</image:loc>
      <image:title>Tele-interviewing support - Install Sales Advisor as a Windows App - 2</image:title>
      <image:caption>Click install.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1c37d677-b060-4cc3-8262-aa1d1060c2ec/windows-settings.png</image:loc>
      <image:title>Tele-interviewing support - Install Sales Advisor as a Windows App - 3</image:title>
      <image:caption>Options of where this application is shown and how to run it. Select the options required. Pin to taskbar and Pin to Start are default options and will appear in these locations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-24</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/about-morganash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/annuities-quotations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-24</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/crisis-support</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/care-navigator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/medically-underwritten-mortality-studies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/morganash-resilience-system-mars</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/gathering-data-for-pension-scheme-revaluations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/proactive-absence-intervention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/privacy-and-data-security</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/johnny-timpson-joins-morganash-as-chair</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/about-morganash/videos/judging-customer-vulnerabilities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-09</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/webinar-programme</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Webinar programme</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Webinar programme</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Webinar programme</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/webinar-programme/the-business-benefits-of-managing-vulnerable-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1768338827380-5442VRF81CXWLCW8Z0K9/webinar-aug-2026.jpg</image:loc>
      <image:title>Webinar programme - The business benefits of managing vulnerable customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/webinar-programme/8dnepo6qim8srlqzhhdnnchnuhktem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1768338773085-O6010FB01VRIV6EVN5L2/webinar-july-2026.jpg</image:loc>
      <image:title>Webinar programme - Understanding vulnerable customers’&amp;nbsp;privacy and GDPR&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/webinar-programme/effective-vulnerable-customer-reporting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/7165c41e-a28e-4bb6-a17e-29e454098b9b/webinar-jun-2026.jpg</image:loc>
      <image:title>Webinar programme - Effective vulnerable customer reporting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinar programme - Effective vulnerable customer reporting - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1727788167767-4JL2M1K74331GPEIUHU6/JamesX.jpg</image:loc>
      <image:title>Webinar programme - Effective vulnerable customer reporting - James Edmonds</image:title>
      <image:caption>Consumer Duty consultant James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/webinar-programme/supporting-and-helping-vulnerable-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1278160f-dc03-4729-91ac-ad9d9e404357/webinar-may-2026.jpg</image:loc>
      <image:title>Webinar programme - Supporting and helping vulnerable customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/30d98c47-cccf-4fbe-a952-403e84d821c3/emma-gibbons.jpg</image:loc>
      <image:title>Webinar programme - Supporting and helping vulnerable customers - Emma Gibbons</image:title>
      <image:caption>Emma is the vulnerability lead at PayPlan. Emma is passionate about supporting all clients but works even harder to make sure that those with vulnerabilities never slip through the net. Emma is responsible for implementing the company’s vulnerable customer policy across all elements of the business, including internal vulnerable client training and the supporting policies and procedures. Emma also delivers key external training to the free advice sector and creditor organisations on how to spot the signs of vulnerable clients and on debt and domestic abuse. Emma also sits on GamCare’s advisory panel to work to reduce gambling related harm across the industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinar programme - Supporting and helping vulnerable customers - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/1727788407209-4QYTZ3WAPOXQ9LGL29KU/JamesX.jpg</image:loc>
      <image:title>Webinar programme - Supporting and helping vulnerable customers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/webinar-programme/monitoring-customers-vulnerabilities-over-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/262d5b1e-c296-47f5-91e8-8363a740ad49/webinar-april-2026.jpg</image:loc>
      <image:title>Webinar programme - Monitoring customers’ vulnerabilities over time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/3a67171f-a6f9-4fbc-a28f-9cd2b0108b12/reg-cobb-sq.jpg</image:loc>
      <image:title>Webinar programme - Monitoring customers’ vulnerabilities over time - Reg Cobb</image:title>
      <image:caption>Reg is the Co-Chair of Signing Bank UK and is the Chief Executive Officer of deafPLUS, a prominent charity specialising in providing vital advice services to deaf individuals across England. As a profoundly deaf individual from deaf parents, and having attended a deaf school, Reg brings a wealth of firsthand experience and deep understanding of deaf-related issues to his role. With a rich background working within various deaf organisations, Reg is widely regarded as a trusted authority in the field.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinar programme - Monitoring customers’ vulnerabilities over time - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9493d5b3-7cb8-4462-a3ea-b47be5df21ac/james-edmonds-2.jpg</image:loc>
      <image:title>Webinar programme - Monitoring customers’ vulnerabilities over time - James Edmonds</image:title>
      <image:caption>Consumer Duty consultant James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/webinar-programme/vulnerable-customer-classification-why-consistency-is-essential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/94a27ea2-f759-459b-9ee6-d64bf1ff6099/webinar-mar-2026.jpg</image:loc>
      <image:title>Webinar programme - Vulnerable customer classification – why consistency is essential - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/ff6aafc0-e117-4c24-b1b5-cd73ec846e05/vanessa-riboloni-sq.jpg</image:loc>
      <image:title>Webinar programme - Vulnerable customer classification – why consistency is essential - Vanessa Riboloni</image:title>
      <image:caption>Vanessa is Head of Research and Insight at the Chartered Insurance Institute, where she leads research initiatives that to support the development of professional standards, good practice and advocacy across the insurance and financial planning sectors. She manages the All-Party Parliamentary Group on Insurance and Financial Services, facilitating policy dialogue between sector and government.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Webinar programme - Vulnerable customer classification – why consistency is essential - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/9493d5b3-7cb8-4462-a3ea-b47be5df21ac/james-edmonds-2.jpg</image:loc>
      <image:title>Webinar programme - Vulnerable customer classification – why consistency is essential - James Edmonds</image:title>
      <image:caption>Consumer Duty consultant James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/speaking-events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/speaking-events/clever-nellys-summer-summit-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Speaking events - Clever Nelly’s Summer Summit Event - Andrew Gething</image:title>
      <image:caption>Andew is an entrepreneur and founder and managing director of MorganAsh. MorganAsh have been assessing and helping vulnerable consumers within financial services for over 20 years. MorganAsh provide MARS, a digital vulnerability management system to identify, classify, monitor, support and report on vulnerable customers, used across multiple sectors of financial services.  </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/speaking-events/2026-when-consumer-duty-moves-from-framework-to-proof</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/628180bc-0e16-49cf-9637-8353c0a5bb76/andrew-gething-square.jpg</image:loc>
      <image:title>Speaking events - 2026: When Consumer Duty Moves from Framework to Proof - Andrew Gething</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/speaking-events/tisa-vulnerability-conference-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/628180bc-0e16-49cf-9637-8353c0a5bb76/andrew-gething-square.jpg</image:loc>
      <image:title>Speaking events - TISA Vulnerability Conference 2026 - Andrew Gething</image:title>
      <image:caption>Andew is an entrepreneur and founder and managing director of MorganAsh. MorganAsh have been assessing and helping vulnerable consumers within financial services for over 20 years. MorganAsh provide MARS, a digital vulnerability management system to identify, classify, monitor, support and report on vulnerable customers, used across multiple sectors of financial services.  </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morganash.com/updates/speaking-events/managing-consumer-vulnerability-to-meet-regulations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65b911dce66d031b010e4ce3/eaea37ca-cd94-44d3-befb-7abe20608cb4/Andrew+Gething.jpg</image:loc>
      <image:title>Speaking events - Managing consumer vulnerability to meet regulations - Make it stand out</image:title>
      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
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      <image:caption>Johnny is a highly regarded industry expert with more than forty years’ experience within the insurance and protection sectors. He holds numerous positions, including as Financial Inclusion Commissioner and as a member of the FCA’s Financial Services Consumer Panel. He is also a member of GAIN, the Group for Autism, Insurance, Investment and Neurodiversity, BIBA Access to Insurance Committee and the Building Resilient Households Group. In addition, he is a founding member of the Financial Resilience Taskforce, an Age Irrelevance Ambassador and a Grief Chat Ambassador.</image:caption>
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      <image:caption>James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
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      <image:caption>James works with firms in the financial services sector, to help them understand and overcome the many customer vulnerability challenges with the FCA’s Consumer Duty regulations. James has extensive knowledge in customer experience, of which identifying, supporting and communicating with vulnerable customers is a key component. James has operated in customer experience and strategy roles primarily in financial services for nearly 20 years, having worked at L&amp;G, RSA, More Than, JUST, James Hay and Nucleus.</image:caption>
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      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
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      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
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      <image:caption>Andrew is the founder and managing director of MorganAsh. He is a highly successful entrepreneur who has taken an IT start-up through growth and profitability to successful acquisition and floated a private computer games company on the London Stock Exchange. Andrew is a structural engineer graduate, previously a Chartered Structural Engineer, and holds an MBA from Sheffield Business School. He is a recognised consumer vulnerability specialist and champion, is the driving force behind the award-winning consumer vulnerability management tool, MARS – adopted in the financial services, credit and utilities sectors.</image:caption>
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      <image:title>Speaking events - Utility Week Consumer Vulnerability &amp;amp; Debt Conference 2025 - Johnny Timpson</image:title>
      <image:caption>Johnny is a highly regarded industry expert with more than forty years’ experience within the insurance and protection sectors. He holds numerous positions, including as Financial Inclusion Commissioner and as a member of the FCA’s Financial Services Consumer Panel. He is also a member of GAIN, the Group for Autism, Insurance, Investment and Neurodiversity, BIBA Access to Insurance Committee and the Building Resilient Households Group. In addition, he is a founding member of the Financial Resilience Taskforce, an Age Irrelevance Ambassador and a Grief Chat Ambassador.</image:caption>
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