To ensure high participation rates, it’s essential to gain the confidence of those we need to interview. We do this by sending a letter which outlines our role clearly, backed with a video to both reassure them and enable the process to be more easily understood.
The video can be unbranded – or we can brand it with the logo of the employer or scheme provider.
The video’s script
It’s a long time since you started working – and your employer began squirrelling away money for your pension.
And, as your pension has grown, times have changed. The world’s changed. You’ve changed too.
To better manage our pensions – not just for you, but for all of our customers – we need to understand these changes.
So, we want to ask for your help.
We’d like to ask you a few questions: about you, your health and how things have changed for you. We do this using a simple questionnaire and interviews over the phone.
We’re not trying to sell you anything. We’d just like to chat to you. In fact, the interviews are undertaken by a trained nurse, working for an independent research company.
We just want to build a clearer picture of our customers’ lives. Because the more we know, the better we can make our pensions.
Our questions are simple, and easy to answer – designed to gather up-to-date information about people’s health and lifestyle.
Any medical information remains confidential – the researchers don’t share this, even with your pension company or its trustees.
And your involvement doesn’t affect your own pension in any way. But it will help us to provide the best service for all of our customers.
We don’t need much of your time – but we do value your involvement.
Help us to provide for a better future, for you and those you worked with.